ETFs The Simple Way to Invest

What is an ETF and the best way to invest in them

What Is an Exchange Traded Fund (ETF)?

A Detailed Guide for Australian Investors**

Exchange Traded Funds (ETFs) have become one of the most popular investment vehicles in Australia over the past decade. They offer a simple, transparent, and cost-effective way to gain access to diversified portfolios of shares, bonds, commodities, or other assets—without the need to pick individual securities yourself.

This article explains what ETFs are, how they work, and how major Australian ETF issuers such as Vanguard and iShares structure their products. It carries no bias toward any provider and is intended solely for educational purposes.

1. What Is an ETF?

An Exchange Traded Fund (ETF) is a type of managed investment fund that trades on a stock exchange—most commonly the ASX (Australian Securities Exchange)—just like an ordinary share.

Key characteristics

  • Diversification: A single ETF can hold hundreds or thousands of individual securities.
  • Low cost: Most ETFs track an index and therefore have lower management fees than actively managed funds.
  • Liquidity: Investors can buy or sell ETF units throughout the trading day.
  • Transparency: Most ETFs disclose their holdings regularly, often daily.
  • Flexibility: ETFs exist for equities, bonds, property, commodities, themes, factors, currencies, and more.

2. How ETFs Work

2.1 Index Tracking (Passive Management)

Most ETFs aim to replicate the performance of an underlying index.

Examples include:

  • ASX 200 Index – top 200 Australian companies
  • S&P 500 Index – 500 largest U.S. companies
  • MSCI World Index – developed global markets
  • Bloomberg Global Aggregate – global bond markets

The ETF provider (also called the issuer) constructs a fund that attempts to match the composition of the index as closely as possible. The fund’s performance will rise or fall based on the value of the underlying securities.

2.2 Active ETFs

Some ETFs are actively managed, meaning professional managers make investment decisions rather than following an index. These ETFs tend to have higher management fees.

2.3 Market Trading

ETF units trade on the ASX via your brokerage account. Prices fluctuate based on:

  • Supply and demand in the market
  • The current value of the ETF’s underlying assets (its net asset value, or NAV)

Market makers help keep the ETF price aligned with the NAV so that large pricing gaps rarely occur.

3. Benefits of ETFs

3.1 Diversification

Instead of buying individual shares, an ETF instantly spreads your investment across many companies or assets, reducing concentration risk.

3.2 Cost-Effective

Management fees (MERs) are generally lower than those of traditional managed funds. Many broad-market ETFs have MERs below 0.20% per year.

3.3 Accessibility

Investors can start with small amounts—sometimes as low as the cost of a single ETF unit.

3.4 Tax Efficiency

ETFs often have relatively low turnover, which may reduce the realization of capital gains within the fund.

3.5 Transparency

ETF providers publish holdings, index methodology, fees, and performance data on their websites.

4. Risks of ETFs

Just like any investment, ETFs involve risks:

  • Market risk: If the underlying assets fall, the ETF price falls.
  • Currency risk: Many global ETFs are unhedged, meaning movements in the AUD can impact returns.
  • Tracking error: The ETF’s performance may not perfectly match the index.
  • Liquidity risk: Some niche or low-volume ETFs can have wider buy/sell spreads.

5. Major ETF Providers in Australia (No Bias)

Australian investors have access to a mature ETF market with several reputable issuers. The two largest are:

5.1 Vanguard Australia (Example Provider)

Vanguard is one of the world’s largest asset managers and a major ETF issuer in Australia. Known for its low-cost philosophy, Vanguard offers ETFs that cover:

  • Australian shares (e.g., broad market or high dividend)
  • Global shares (e.g., U.S., Europe, or total world)
  • Bond ETFs (Australian and international)
  • Ethical/sustainable ETFs
  • Multi-asset diversified portfolios

Vanguard ETFs typically follow well-established indices and are popular among long-term, buy-and-hold investors.

5.2 iShares (Example Provider)

iShares, operated by BlackRock, is another global leader in ETFs and has a substantial footprint in the Australian market. iShares offers ETFs that include:

  • Australian equity index funds
  • International shares across regions and sectors
  • Fixed-income ETFs (Australian and global bonds)
  • Thematic ETFs (e.g., technology, robotics, ESG)
  • Currency-hedged options

iShares products are widely used by both retail and institutional investors due to their breadth and liquidity.

Both Vanguard and iShares provide reputable, transparent ETF options, and neither provider is inherently “better” — they simply offer different product ranges, fee structures, and index methodologies. Investors should evaluate each ETF individually, based on fit for their strategy and risk profile.

6. Types of ETFs Commonly Used in Australia

6.1 Broad-Market ETFs

Track large segments of the market (e.g., ASX 200, MSCI World).

Ideal for long-term diversified investing.

6.2 Sector ETFs

Focus on specific industries: technology, financials, healthcare, etc.

6.3 Bond ETFs

Provide exposure to fixed income markets such as government or corporate bonds.

6.4 Ethical or ESG ETFs

Screen companies based on environmental, social, and governance criteria.

6.5 Thematic ETFs

Target investment themes like clean energy, robotics, cybersecurity, or ageing populations.

6.6 Currency-Hedged ETFs

Neutralise impacts from AUD/USD or other currency fluctuations.

7. How to Buy ETFs in Australia

  1. Open a brokerage account (e.g., CommSec, SelfWealth, IBKR, etc.)
  2. Search for the ETF’s ASX code (e.g., VAS, IVV, VGE, IZZ)
  3. Place a buy order—market, limit, or conditional
  4. Hold or trade your ETF just as you would with shares
  5. Review distributions and tax statements each financial year

8. Are ETFs Suitable for You?

ETFs suit many investors because they are:

  • Low cost
  • Simple to manage
  • Highly diversified
  • Transparent and regulated

They are especially attractive for:

  • Long-term investors
  • SMSFs
  • Retirees seeking diversified income
  • Beginners looking for a straightforward entry into markets

However, the suitability of any ETF depends on your risk tolerance, investment horizon, and financial goals.

Conclusion

Exchange Traded Funds have transformed the way Australians invest, offering low-cost access to diversified portfolios across global markets. Providers like Vanguard and iShares deliver some of the most widely used ETFs, but selecting the right product requires evaluating your personal strategy rather than choosing based on brand.

With their transparency, flexibility, and cost-effectiveness, ETFs can form the foundation of a modern investment portfolio—provided investors understand both their benefits and risks.